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AimAxis is a leading e-learning platform providing live instructor-led interactive online training. We cater to professionals and students across the globe in categories like Data Science, Artificial Intelligence (AI), R Language, Python, SEO, Digital Marketing, Photoshop, Google Cloud Platform (GCP), Amazon Web Services (AWS), DevOps, SAP-BO-XIR 4.1/R4.2, Data Warehousing, IBM Cognos BI, Informatica Power Center 9.6.1/10.1, OBIEE, MSBI, Power BI, Tableau, Big Data, Hadoop, Business Analytics, Mobile Technologies, System Engineering, Project Management, and Programming. We have an easy and affordable learning solution that is accessible to all of the learners. With our students spread across countries like the US, India, UK, Canada, Singapore, Australia, Middle East, Brazil, and many others, we have built a community of overall learners across the globe.

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Digital Marketing Certified Associate (DMCA) course

The Digital Marketing Course Curriculum is designed and updated as per the latest digital marketing industry standards and the content of the course is refreshed with the advancements in the subject.

We coach on the following key modules: –

    • Google Blog
    • WordPress CMS with HTML Basics
    • SEO (Search Engine Optimization)
    • Local SEO
    • SEM (Search Engine Marketing)
    • SMM (Social Media Marketing)
    • Google Analytics
    • Google Webmaster tools
    • Robots.txt
    • Google Penguin Update
    • Google AdWords
    • Google Adsense
    • Mobile Marketing
    • Reporting and Management
    • Email Marketing
    • Online reputation management (ORM)
    • Affiliate Marketing
    • Online Earning Types
    • Freelancing
    • With Real-Time Scenarios
    • Exposure to live projects
DIGITAL MARKETING BASICS
  • Fundamentals of digital Marketing
  • Basics of Advertising
  • What is digital media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital Marketing
  • Latest Digital media Marketing Trends
  • Digital media marketing platforms
UNDERSTANDING THE WEBSITE
  • What is a website?
  • Types of websites?
  • Static Website
  • Dynamic Website
  • E-Commerce Website
  • Domain Booking
  • Web Hosting Purchase
  • Website Architecture
GOOGLE BLOG
  • How to create Pages
  • How to create Pages Menu
  • How to create Posts
  • Stats (analytics)
  • Comments
  • Earnings
  • Layout
  • How to change Themes
  • How to change Settings
WORD PRESS CMS WITH HTML BASICS
  • Types of Websites
  • Basics of Html
  • Why Word Press?
  • WordPresss Installation on Server
  • Understanding the dashboard
  • Changing the settings
  • Installing Themes
  • Content Management in WP
  • Creating Pages
  • Creating Posts
  • Creating Categories
  • Adding page Menu to site
  • Adding Wedges to site
  • Installing Useful plug-in for site Features
  • Installing All In one SEO plug-in
  • All In one SEO plug-in settings
SEO (SEARCH ENGINE OPTIMIZATION)

TOPICS:

  • What Is Google Blog?
  • How to Create a Google Blog?
  • How to generate an income from websites?
  • How to apply for domain registration?
  • What is Search Engine Optimization (SEO)?
  • What is Google Adsense Account?
  • How can we get Google Adsense Account?
  • How to Optimize Website?
  • Optimization techniques
  • How to Monetize your Website?
  • What is Affiliate Marketing?
  • Hosting Service Information of every websites etc
  • What is Dot Com Boom?
SEO LIFE CYCLE
  • On Page Optimization
  • Off Page Optimization
ON PAGE OPTIMIZATION
  • Permalink
  • Html Structure
  • Title Tag Optimization
  • Meta Description Tag
  • Header Tags
  • Image Alternative Text tag
  • Font Decoration
  • Keywords Density
  • How to Write SEO Friendly Content
  • Content research and content Re-writing
  • Avoid using Pop-Up ads and Sticky ads
  • Broken Link
  • Link within Link
  • Video Tag Optimization
  • Add Social Book marking
  • Aware of Page Load Speed
  • Meta Geo Tag
GOOGLE WEBMASTER (GWMT) TOOLS
  • What is GWMT
  • Adding Site Verification
  • Setting Geo Target location
  • Search queries analysis
  • External Links report
  • GWMT Crawls stats and Errors
  • GWMT Google Fetch
  • Site Map Creation
  • Submissions of Sitemaps to Search engine
  • Content Keywords
  • Url parameters for Dynamic sites Only
ROBOTS.TXT
  • About Robots.txt and its usage
  • Optimize “Robots.txt” for SEO
  • txt with testing
GOOGLE ANALYTICS FOR SEO AND DIGITAL MARKETING
  • Why use Google analytics
  • Real-time
  • Audience
  • Acquisition
  • Behavior
  • User by time of day
  • Sessions by Country
  • Sessions by Devices
  • Analytics tools for SEO
  • How to use Meta Geo Track Script in Web site or Blog
  • Bounce Rate awareness
  • Generating Report
  • Audience and Traffic with site parameters
  • Goals and Conversions
OFF PAGE OPTIMIZATION
  • Introduction to offsite Optimization
  • Introduction on Back Links
  • Links Analysis Tools
  • What is Alexa
  • Page Rank
  • RP/Table
  • SEO Quake
  • Parameters in SER Quake
  • Developing Back links
  • Directory Submissions
  • Article Submissions
  • Blog Commenting
  • Social book marking
  • Forum Discussions
  • Profile Creations
  • Advantage with online Marketing
  • Best Practices in SEO
  • How to Change you Existing Links to new Website
  • Copy Protection
  • How to index your back links faster

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LOCAL SEO
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Yellow Pages, Just Dial
  • Local Business Listings
  • Factors for Local Rankings
  • Strategy for Local SEO
  • PENGUIN UPDATE AND RECOVERY PROCESS:
  • Is your site hit with Update?
  • Tools for generating link Reports
  • Link pruning process
  • Disavow tool
REPORTING AND MANAGEMENT
  • Website position with analysis
  • Website monthly report
  • Paid tools for Reporting
SEM (SEARCH ENGINE MARKETING)
  • Introduction to Search Engine Marketing (SEM)
  • Benefits of Search Engine Marketing
  • Facebook Ads
  • Advertising Strategies
  • Direct Campaign Vs. Branding Campaign
INTRODUCTION TO GOOGLE ADWORDS
  • Account Creation
  • Billing Types
  • AdWords Interface
  • Basic AdWords Terminology
  • Recent Updates in AdWords
  • Account Structure in AdWords
TYPES OF CAMPAIGNS AND HOW TO SETUP CAMPAIGN
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Report generation
  • Location Settings and Advanced Settings
  • Language and Networks with devices
  • Bidding Settings
  • Schedule with Start and End date
  • AdWords Campaign scheduling
ADGROUP WITH KEYWORDS SETUP
  • Adgroups with Structure
  • Keywords Match types
  • Broad Match
  • Phrase Match
  • Negative Match
  • Broad Match Modifier
  • Keyword Planner
  • Keyword Research Process
MOBILE APP PROMOTIONS
  • Android Apps
  • iPhone Apps
  • Marketing Strategies
  • Marketing Tips
UNDERSTANDING ADWORDS BIDDING
  • AdWords Auction
  • What is Ad Rank?
  • What is Quality Score?
  • Factors Affecting QS
  • Actual CPC
  • Types of Biddings
  • Bidding Strategies
AD FORMAT AND GUIDELINES
  • Structure of Ad
  • Types of Ad Position
  • Character Limits
  • Landing Page quality
  • Guidelines for ads Creations
AD EXTENSIONS
  • Location
  • Site links
  • Call
  • App
  • Reviews

Call Extensions

CAMPAIGNS AD GROUPS WITH KEYWORDS
  • Filters and segments
  • Search Terms
  • Auction insights
  • Keywords insights
  • Keywords diagnosis
  • Dimensions tab
TOOLS
  • Alexa
  • VIDIQ
  • MOZ
DIGITAL MARKETING INTRODUCTION
  • What is Digital Marketing?
  • Why Digital Marketing?
  • Digital Marketing platforms?
  • Digital Marketing Strategy
  • Types of Digital Marketing – Organic & Paid
  • Digital Marketing VS Traditional Marketing
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
DISPLAY ADS/ RE MARKETING / MOBILE MARKETING
  • Settings a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics
  • Placement Targeting
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner tool
  • Remarketing Campaign
  • Dynamic Remarketing
  • Mobile Apps campaign
  • Mobile Ad Formats
VIDEO MARKETING
  • Importance of video Marketing
  • Setting video Campaign
  • YouTube targeting Methods
  • Bidding Types
  • Types of YouTube Ads
  • Reporting and analysis
SHOPPING CAMPAIGN
  • Shopping Campaign setup
  • Google Merchant center
  • Products Groups
  • Ad Formats
  • Reporting and analysis
GOOGLE ADWORDS TOOLS
  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and diagnosis
  • My client Center
SMM (SOCIAL MEDIA MARKETING)
  • Introduction Social Media Marketing
  • What is Social Media Marketing?
  • How it is important in business?
  • How can social media integrate into website?
  • Difference between SMM and SMO
  • Benefits of using Social media
  • Social media strategy
  • Social Media Metrics in SEO
OTHER SOCIAL MEDIA TOOLS
  • Google Trends
TRENDING TOPICS
  • Twitter Trends
  • Social Media Trends
  • Hootsuite
  • Buffer App
FACEBOOK MARKETING
  • Facebook Account Creation
  • Facebook Marketing Options
  • Facebook page setup and tpes of pages
  • Dimensions of Various FB Elements
  • Facebook page Management Options
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Facebook insights
  • Generating use engagement
  • Implementing facebook share buttion
  • Implementing facebook like box
  • Facebook groups
FACEBOOK ADVERTISING
  • Ads Manager
  • Types of Facebook Campaigns
  • Types of Bidding
  • Audience Targeting
  • Practical example

Reporting

GOOGLE+ MARKETING
  • Benefits of google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ page
  • Enable Authorship on site
  • Google + Groups
OTHER SOCIAL NETWORKS
  • Twitter marketing
  • LinkedIn Marketing
  • Pinterset
  • Slide Share
  • Document sharing networks
VIDEO MARKETING USING YOUTUBE
  • Why use video marketing
  • Creating account
  • Channel in YouTube
  • Optimizing videos on YouTube tips
  • Promotion of tips
  • Video marketing strategy examples
  • YouTube analytics
  • Monetizing the YouTube channel
  • Social book marking
  • What is Social book Marking?
  • Role in search engine marketing
EMAIL MARKETING
  • How Email Marketing Works?
  • Types of emails
  • How to write
  • List creation
  • Creating e-mailers
  • Create Template
  • Reporting
GOOGLE ADSENSE
  • How Adsense works
  • Adsense guidelines
  • Websites ideas for online earning
  • Understanding adsense dashboard
  • Different types of payment models
  • Types of ad formats
  • How to choose correct ad formats
  • Custom channels
  • Block ads/ categories
  • Reporting and analysis
  • Adsense in youtube
  • Linkilng adsense with analytics
AFFILIATE MARKETING NETWORKS
  • Amazon
  • Flip kart
  • Paytm
  • EBay
ONLINE REPUTATION MANAGEMENT (ORM)
  • What is ORM
  • Why we need ORM
  • Case studies of brands
  • Commons mistakes made by the website owners
  • Impact of negative SEO
  • What we need to do in ORM
  • Monitor the brand mentions on web
  • Face and spam blog profiles
  • Negative SEO Attack
  • Negative reviews
  • Tools for ORM

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